When a chant slamming President Biden spread from a NASCAR race to T-shirts and bumper stickers across red America two years ago, the White House pulled off perhaps its savviest messaging feat to date.
Biden aides and allies repackaged the “Let’s Go Brandon” insult and morphed it into “Dark Brandon,” a celebratory meme casting Mr. Biden as some sort of omnipotent mastermind.
Now, the White House and the Biden campaign is several weeks into another appropriation play — but it isn’t going nearly as well.
Aides in July announced that the president would run for re-election on the virtues of “Bidenomics,” proudly reclaiming the right’s derisive term for Mr. Biden’s economic policies.
Wages are up, inflation has slowed, but credit to the president remains in short supply.
Persons:
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Organizations:
NASCAR, White, Democratic, Navigator
Locations:
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